Organic and boosted post campaign to create awareness of the book and its educational fundraising mission, the value it provides customers year round, and exposure for the participating stores and activities.
Role(s): Writer; Graphic Designer
Specs: Organic posts on Facebook, Instagram and Twitter via Hootsuite. Well-performing Facebook posts boosted for conversions.
Carousel ad for national online fitness coaching program
Role(s): Director; Editor; Co-designer
Specs: Conquest posting through Site Impact and retargeted through Facebook
Video ad that ran on Facebook, looping the background hero header video that ran on the client's website. Video edited with soundtrack in After Effects. When visitor clicked on ad, they were prompted to fill out a Facebook contact form.
As this client transitioned their business from being a mobile detailing company to one with a physical address, we made the determination to push the advertising beyond the client's usual paid Google Search campaigns.
Aspiring to work for high end clients with cars that were rare, historic or enjoyed prestige, we made the desicion to go for a polished look. Clean fonts against negative space, along with softening the background, made their ad stand out against competitors.
Role(s): Director; Co-designer
Specs: Deployed on Facebook and Instagram as part of paid social campaign.
